Mike Vice, a seasoned professional with a diverse background, embarked on his journey in the lumber industry after attending Morehead State University where he studied Business & Accounting.
From 1991 to 2007, Mike thrived as a partner in a hardwood lumber mill, where he oversaw log, timber, and land procurement, while also managing rolling stock operations. His passion for the outdoors and innate business acumen converged during this period, shaping his understanding of the industry.
In 2008, Mike transitioned into the construction and mining sector, assuming the role of Product Support Representative and later Manager at Rudd Equipment. Over the span of thirteen years, he demonstrated exemplary leadership by managing sales accounts and mentoring fellow product support representatives.
In 2021, seizing an opportunity to collaborate with his wife, Mike ventured into the realm of digital media and advertising by joining forces with her in AdVice Media, a company she had founded in 2013. Mike continues to leverage his wealth of experience and entrepreneurial spirit to drive innovation and foster growth as the Chief Operations Officer within Digital Pulse Media.